Have you ever gone for the lowest bidder, only to have it backfire? I’ve seen countless examples of someone getting what they pay for, but none was as egregious (or as personal) as when a local personal injury lawyer’s offshore social media team left a situationally inappropriate comment on the hardest Instagram post I’d ever had to write:

After a brief illness that I wrote about here, my cat Simon (pictured above) died in bed with my husband and me this Monday morning. It sucked. It really, really sucked. But what sucked even more was looking at my phone that afternoon and seeing that, in response to my Instagram post about saying goodbye to Simon, the Philadelphia Injury Lawyers left this comment:

Read the whole story—and learn how to do better—over on Medium.

Categories: Do BetterSocial Media

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