I wrote a piece on Medium about something that’s really bothering me. Has anyone else noticed this trend?

I can’t tell you the number of times while pitching work and applying for jobs that I’ve been asked to create a marketing plan, or to write a piece of thought leadership, or to conduct a comprehensive edit of existing materials, for free. Not only is this exactly the kind of work I charge clients for, but if I agree to do it, I’m also taking time away from that paying client work. If I had agreed to write this marketing plan, it would have taken about four hours of my time; they would have wound up with a functional marketing plan, and I would have wound up four hours of billable time in the hole.

Read the whole piece here.


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